THE IMAGENATION

We’ve Moved!!!

Cláudio — Fri, 11 Sep 2009 16:37:58 +0000

Thanks to some recently webhost changing, I was finally able to move my blog to a .com

Our new adress is www.claudiomendonca.com

Thank you, and see you there!

Green Guide

Cláudio — Wed, 03 Jun 2009 19:50:55 +0000

A very nice publication. I’m a big fan of the green iniciative, cause afterall, if we just stop wasting so much, the world would be better.

via www.devin-macdonald.com

Everything can’t be perfect…

Cláudio — Mon, 01 Jun 2009 20:54:28 +0000

I’m a mac lover. I’ve been using Macs since I got my Quadra 605. OS9 Classic was much better than Windows, but not much prettier. I’ve used PCs for games only since then, and I hate it. After OSX, many things have changed, it;s all beautifull now, with cool animations, and all. I’m using Leopard right now, and I love it. There is one thing that I’m deeply disapointed with Apple. I use a 10 year-old Logitech mouse on my Macbook Pro, and it works great. I have used the Apple Mice ( wireless and wired versions ) at least 2 of each recent models, and all of them are malfunctioning. The Same feature of the mouse doesn’t survive the heavy use. That tiny awesome ball that scrolls for every side you want. It just stops working. It has happenned with 4 units until now.

The mouse is beautifull, but can’t survive heavy daily use. Logitech can survive for 10 years. Without a scratch.

It’s all fun and games, until someone loses an eye

Cláudio — Mon, 01 Jun 2009 20:25:55 +0000

This video is awesome. Creepy, but still awesome.

Spider from Qoob TV on Vimeo.

The Design Client Reality

Cláudio — Mon, 01 Jun 2009 19:36:02 +0000

2 years ago I used to live in my home city. That city is over saturated with good designers, and there aren’t many clients around, even less clients were willing to pay the deserved amount of money that our design was worth. So we all used to have the same problem. Underpriced designs. This movie showed me that this issue is not a local issue, but a global one. I’m not alone.

Creative Process – Air Magazine

Cláudio — Tue, 17 Mar 2009 20:58:04 +0000

This is one of my first Logo Designs after I graduated in Graphic Design. This was a very special ocasion, and one of those moments that you are uber inspired. The process of creating this logo was very easy and pleasant, although very unusual. It happenend in 2006, my girlfriend was on her last period in Fashion Design and she wanted to do a Fashion Magazine for her final exam. At the meantime, I had just got a new PowerBook G4, for a test drive, to see if I liked it. Indeed it was a very good computer.

Ok, no more lazy talk, let’s talk about the logo itself. In my creative process, I use lots of different ways to get to the final version of a logo. In this case the only concept I had in mind was that the logo had to be light. I had a nice typeface called Oneloda, since the typeface was not very modern, although unusual and still light, I started to cut the serifs out, and merge the “I” and the “R”. Here is a picture of how the process went.

After that we created and edited the whole magazine, with 42 pages, 4 fashion editorials, and some nice stuff.